Lanyards may be used primarily for holding ID cards, but they are also great promotional tools. By maintaining consistency across all marketing materials, they can help establish your brand image and increase customer engagement.
Lanyards can be customized to include your company name or a unique event hashtag. This will increase your visibility both at the event and on social media platforms.
1. They’re Unique
Lanyards are a unique way to promote your business and make your employees or event attendees feel special, as they can be fully customized with logos. They’re a functional accessory for carrying ID badges, access cards, keys, and other small items, and can be custom-printed to showcase your company logo. This helps you build brand awareness and increases customer loyalty. 
When selecting a supplier for your lanyards, be sure to check out their portfolio and reviews from past clients. You want to find a supplier that has experience working with businesses in your industry and is capable of creating unique designs for your needs. You should also consider the printing methods and materials used, as this will influence your budget and overall design.
To create a memorable impression on your audience, select a color palette that is harmonious and aligned with your brand image. Then, add a logo and tagline to your lanyards to reinforce your brand identity and establish a consistent visual presence. You can even include a call-to-action on your lanyards to encourage visitors to follow up with you and share their positive experiences.
In addition, you can use your branded lanyards to showcase your commitment to inclusivity and diversity. By using lanyards in different colors that represent various communities and causes, you can convey your message that your business is a supportive and inclusive environment for all. You can also add a feature that allows attendees to personalize their lanyards with their names or titles and other customized sections, which will help them stand out from the crowd and create a more personal and engaging experience for your audience.
2. They’re Durable
Creating and maintaining a consistent brand image is vital for businesses that want to attract loyal customers. Lanyards are a great way to build brand identity because they can be used by employees and attendees at events and trade shows. Incorporating your brand’s logo and colours into the design of a lanyard will help to create a cohesive image that will make your business stand out from competitors.
Personalised lanyards also help to promote a sense of community among employees and event attendees. When people receive lanyards with their names on them, they are more likely to keep them and use them regularly, which can help to strengthen their connection to the company. Additionally, lanyards can be used to display event-related hashtags and photos, which can encourage social media engagement and help to boost brand awareness.
A branded lanyard can be worn at any kind of event, from a conference to a sporting event. In addition to helping to identify attendees and staff, lanyards can be used as a conversation starter or icebreaker, which can lead to networking opportunities. Furthermore, lanyards can be used to advertise special offers or giveaways at your event.
Branded lanyards are a versatile marketing tool that can be customised to suit your needs and budget. They are available in a variety of materials, including polyester (which is durable and cost-effective), nylon (which provides a high-quality finish), and eco-friendly options (which can be used to cater to sustainability-conscious audiences). Various printing techniques can also be applied to lanyards, including screen printing, dye sublimation, and woven designs. This allows for a wide range of creative designs that can be used to enhance your brand’s visibility and recognition.
3. They’re Affordable
Lanyards make for great promotional giveaways because they’re not only affordable, but they also provide a high return on investment when it comes to branding and marketing. They’re a cost-effective way to attract attention and brand your business, whether you’re handing them out at events or giving them to employees as part of their welcome package.
Unlike some other promotional items that get stashed away in bags and pockets, lanyards are worn throughout the duration of an event or conference. This means that they’re constantly exposed to potential customers, making it more likely for attendees to notice and remember your business.
Additionally, lanyards can help you promote your company through your logo, tagline, and contact information. This can enhance your business’s image by helping you look more professional in the eyes of your audience. In this highly competitive environment, having a strong and distinctive brand identity can make the difference between attracting and retaining customers.
Another benefit of lanyards is that they’re long-lasting and can be used by event attendees long after the conference or event has ended. Branding and message retention can be further enhanced by using lanyards to distribute discount codes or other special offers, encouraging repeat attendance and product purchases. Additionally, you can use lanyards to collect contact information from attendees and send personalized follow-up emails that thank them for attending the event or buying your products. This can help increase customer loyalty and improve brand awareness. With all of these benefits, it’s easy to see why custom lanyards are such a popular choice for businesses, events, and conferences. And with custom lanyards available in a variety of styles, printing options, and materials, you can easily find the perfect one to fit your needs.
4. They’re Versatile
Lanyards can be used in a number of ways to promote your business and its brand. The key is to design them with your audience in mind and create a message that will resonate with them. Then, choose a font that is legible and aligns with your brand’s image and color palette. This will ensure that your lanyards are visually appealing and elicit the response you want from your audience.
Branding and promotion are crucial elements of any business, regardless of its size. A well-thought-out marketing strategy can improve brand awareness, boost sales, and create a positive perception of your company in the eyes of consumers. To achieve these goals, it is essential to develop a strong brand identity and maintain consistency across all promotional materials. This includes branded lanyards, which can be easily customized to suit specific events and target audiences.
Whether they’re being worn at events or given to employees during onboarding, custom lanyards are a great way to boost your brand image. Not only do they serve as a means of identification, but they can also be used to display important information, such as contact details and company policies. If you’re planning to use lanyards at an event, consider creating photo opportunities where attendees can take pictures of their badges and post them on social media. This will help you generate buzz around your event and track attendance numbers.
If you’re a small-scale business, custom lanyards can be a cost-effective marketing tool. In addition to boosting brand awareness, they can also help you build customer loyalty. Once your customers feel a connection to your brand, they will be more likely to return to it again and recommend it to their friends and family.
5. They’re Customizable
Branding lanyards with your logo and slogan can give your business a visual identity that is instantly recognisable. They are ideal for promoting your brand or event at conferences and trade shows, as they can be easily distinguished from the crowd. Your branding will also remain visible throughout the duration of the event, ensuring that your message is delivered to as many attendees as possible.
As an added benefit, lanyards are a great promotional tool for companies and organizations that want to promote their commitment to inclusivity and diversity. You can create lanyards in different colors and patterns to represent different communities or causes, creating a sense of unity with your audience while also demonstrating your company’s values.
In addition, lanyards are highly functional and practical, giving attendees a convenient way to carry ID badges or access passes, keys, or other small items. You can even customize your lanyards by adding features like detachable clips or safety breakaways to prevent accidental slips or injuries. This functionality gives your lanyards value and makes them more appealing to your audience, increasing the likelihood of them being kept after the conference is over.
When designing your lanyards, make sure that you consider the fonts that will be used. The right fonts will ensure that your lanyard design is clear and legible, while also complementing your brand’s color palette and image. You should also avoid using any imagery or phrases that could potentially infringe on copyrights or trademarks, as this can lead to legal issues. If you are unsure about what to do, consult a marketing professional to help you develop a branded lanyard design that will meet your needs and boost your brand image.
